(Both are excited about this year's Lions team, by the way, but Em keeps a tight lip. Over the course of 45 minutes, it's easy to see the bond he shares with Rosenberg: Even though Rosenberg spends most of his time on the East Coast, they talk pretty much every day, whether it's about business or just the Detroit Lions. His features are sharp, his blue eyes piercing. (At the time of this chat, the song was still being pieced together and was referred to "The Anthem.")Įminem is open and engaging. After its online release last week, the song became a battle cry for the city's rap community. Everybody" featuring an all-star roster of Detroit talent: Big Sean, Dej Loaf, Royce da 5'9", Danny Brown and Trick Trick.
The set includes an early demo version of Em's Oscar-winning "Lose Yourself" that features alternate lyrics from the original, and the new song "Detroit Vs. The album is comprised of a disc of greatest hits from the label's history and a disc of 12 new songs, nine of which feature Eminem. "Shady XV" began as an outlet for Eminem to release a batch of songs that didn't have a home. "Aside from being on the road, it's pretty much been seven days a week for the past five, six months." How often is he there? "Umm, how often is all the time?" Em asks. He's used to long hours in the studio, which he considers his office. Right now the destination is "Shady XV," which hits stores Monday, and was still coming together in late October. Says Em of their partnership: "I come to him with the car, and he shows me where to drive it." Theirs is a tight alliance that began as a business relationship and became a friendship, and together they grew Shady into an internationally recognized brand that also includes a clothing line, a film division and a Sirius XM radio station. He is joined by his manager and business partner Paul Rosenberg, with whom he launched Shady Records in November 1999. In a rare sit-down interview with The Detroit News, Eminem is discussing "Shady XV," the new two-disc set that commemorates the first 15 years of his record label, Shady Records. He introduces himself and offers a hand-to-hand embrace that he pulls into a half-hug. Marshall Mathers enters the lobby of his Ferndale recording studio, located in a nondescript, heavily secured building in the city's industrial district.